Online research panels · Customer insight communities
Build an ongoing customer insight community from your own customers, reach qualified consumers in your target market through the Metriqore online research panel, or combine both in the same research program.
Customer panelConsumer panelTarget audience researchContinuous research
Metriqore Research Network
Two sources. One research system.
01 · Your Customers
Customer Insight Community02 · Your Market
Metriqore Research PanelAuthenticity Score + Research Fit
Right participants. More reliable evidence.Authenticity Score adds a quality layer by evaluating response-quality signals alongside participant fit and research design.
Selected organizations we have worked with
01 / Research access
Not every research question calls for the same participant source. Metriqore uses your existing customers, your target market, or both—depending on the decision you need to make.
Build a consent-based, recontactable proprietary customer panel from your customers, members or users. Move beyond one-off lists and create a research asset that becomes more useful over time.
Go beyond your customer list. Reach consumers who fit your research criteria through demographic, category-use, purchase-intent and study-specific screening variables.
03 / Combine Both
Compare current customers with prospective customers in your target market to understand not only experience, but the drivers of choice and non-choice.
02 / Continuous research
Turn research access from a one-off operational task into a repeatable part of the organization's decision cycle.
Translate a question about brand, product, price, experience, communication or behavior into a measurable research problem.
Use your customers, the Metriqore panel, or both depending on the purpose of the study.
Define segments, quotas, measures, questionnaire flow and analysis around the decision—not a generic template.
Evaluate fit, attention, consistency, response time, repeated participation and research fatigue.
Go beyond percentages to examine why groups differ and what factors help explain the outcome.
Translate findings into priorities, then use follow-up research to test what changed.
03 / Research questions
Metriqore Research Network is designed to bring market research, customer research and experience measurement under the same methodological discipline.
How is the brand perceived, where does it differ from competitors, and which promise has value?
Which products, services or concepts resonate most strongly with which segments?
How do price acceptance, perceived value and purchase intention move together?
Which message is more persuasive, credible or memorable—and why?
Which groups differ in attitudes, needs, relationships or behavior beyond basic demographics?
Which experience dimensions help explain satisfaction, trust, value, repeat choice and advocacy?
04 / Learn before launch
A promising idea is not evidence that customers will want it. Test concepts, features, pricing, messages or service designs with real target audiences before commercial launch.
Turn product ideas, service concepts, packages, prices, messages, visuals or experience scenarios into researchable alternatives.
Run controlled comparisons with current customers, prospective buyers or competitor users using a fit-for-purpose sample.
Combine preference, purchase intent, perceived value and open-ended reasoning to see what sits behind the decision.
Eliminate weak alternatives early, refine stronger ones and avoid leaving the launch decision to intuition alone.
05 / Data confidence
The Metriqore difference
Panel size alone does not determine research quality. Who participates, how often they participate and how reliable the response is matter too.
Authenticity Score brings response time, consistency, attention and available participation-behavior signals into one quality framework. It is not a binary “real / fake” verdict; it gives researchers an additional layer for reviewing low-confidence responses and monitoring panel quality over time.
Select participants based on the actual study criteria, not demographics alone.
Use attention, consistency, response-time and low-information patterns so that every completion is not treated as equally informative.
Monitor participation, contact frequency, attrition, representation and research fatigue over time.
Manage customer-community research within clear consent, purpose-limitation and privacy-safe reporting boundaries.
Design the model, measurement, sample and analysis around the organization's decision problem rather than generic question banks.
06 / Why different?
Metriqore does not replace the CRM that manages customer records, and it does not treat panel access alone as research. It connects participant access to a rigorous decision system.
One list or one access panel
Your customers, your market, or both
Basic demographic filters
Research fit + quotas + participation history
Every completion is treated equally
Response and participant quality are part of the study
One-off survey result
Research → decision → follow-up measurement
07 / Scope
Customer community setup, research-panel access, segmentation, Authenticity Score-based response-quality assessment, recurring studies and executive reporting.
Scale adaptation, model testing, experimental or concept designs, segment and period comparisons, benchmarking and advanced analysis.
Research on more explainable assessment of panel fatigue, participant fit and relevant behavioral context.
08 / FAQ
An online research panel is a pool of people who have agreed to participate in research and can be selected using relevant profile and screening criteria. Metriqore uses panel access to reach target consumers who fit a specific business question.
A customer insight community is an organization-owned, consent-based group of customers, members or users who can be invited to research repeatedly and whose research profiles become richer over time. It may also be described as a proprietary customer panel.
Your customer panel is suited to understanding the experience, relationship and behavior of people who already interact with your organization. An online consumer panel helps you reach prospects, category users or competitor users outside your customer base.
Yes. When sampling and research conditions support comparison, your customer community can be studied alongside target-market participants recruited through the Metriqore panel.
Research fit, contact frequency, participation history, response time, attention and consistency can be evaluated together. The objective is not simply more completed surveys, but more reliable research evidence.
Authenticity Score combines response-time, consistency, attention and available participation-behavior signals as a research-quality layer. Rather than automatically labeling a participant as “real” or “fake,” it helps researchers review responses with lower confidence and monitor panel health more systematically.
Yes. Product and service ideas, concepts, feature sets, pricing, advertising messages, packages and experience scenarios can be tested before launch with your customers, prospective buyers or both. Depending on the research question, monadic, comparative or experimental designs can be used.
Brand and positioning research, product and concept testing, advertising and communication studies, pricing and value research, customer segmentation, and experience and loyalty models can all be designed around the organization's question.
More than a demo. A research conversation.
Your customers, your prospective customers, or both. Tell us the decision you need to make and we will evaluate the research access and design that fits.
